Affordable Housing Now: The Industry’s Best Bring New Solutions to World of Modular
In the US there is a shortage of more than 7 million affordable homes for the 10.8 million plus extremely low-income families, and there is no state or county where a renter working full-time at minimum wage can afford a two-bedroom apartment. The situation isn’t much better in Canada, where a 2023 report showed a need for 4.4 million affordable homes.
While modular building insiders have known for years that it can be an effective solution to address both the quantity and speed of development that’s needed, the word is slowly spreading to more mainstream audiences. Three presentations at this year’s World of Modular in Las Vegas hope to provide insight and direction for those seeking a real solution to the crisis.
Unlocking the Potential of Pocket Neighborhoods
Eisa Lee, Partner Architect at xL Architecture & Modular Design in Toronto, Canada, says a pocket neighborhood, a small community within the larger community that takes advantage of smaller infill land areas, can help fill some of the housing shortage. Her presentation will look at a current pocket project, which is being built by a church community and involves filling an unused parking lot with tiny homes, as a showcase for what communities can do to help.
Her design company serves as a go-between for project designers and modular factories, providing guidance with factory set-up and design, process improvement, and production design. “We've worked closely with and understand the entire process of designing for manufacturing and assembly and how to get them into the initial schematic design stage,” said Lee.
Modular construction plays a key role in developing these communities because of the repetitious nature of the tiny homes. Lee compares it to buying a pre-built shed at a big box retailer, where manufacturers have several models to choose from and residents or developers can select which ones they want. Since structural building codes are similar across all locations, it streamlines development because the only design required is a community or site plan and utilities. “Essentially you complete the site work, deliver the tiny homes, and then connect the services, and there you go.”
Site selection is key as the community must blend into its surroundings. “You don't want to build a tiny home pocket neighborhood in the middle of 30- to 40-story condo buildings. And then again, you don't want to be building a 30- to 40-story condo in a neighborhood where it's all single-family or two-story homes.”
Eisa Lee, Partner Architect at xL Architecture & Modular Design in Toronto, Canada, says a pocket neighborhood, a small community within the larger community that takes advantage of smaller infill land areas, can help fill some of the housing shortage.
Lee said developers of potential pocket neighborhoods should research them before determining if they make sense for their specific project. They’ll need to know why they’re a good idea and why people would choose to live there. The focus should be on the quality of living and building relationships with the residents. The next step is to engage with a designer who can help them see how to develop a sense of community for the owners because otherwise, it’s just a bunch of people living in a dense area.
Her presentation at WOM will help developers, landowners, and modular manufacturers understand the benefits of pocket neighborhoods and how to implement them in their areas. Lee hopes the session creates connections for attendees to collaborate and create more great communities.
Collaboration Strategies in Affordable Housing Project Delivery
Rhys Kane, Director of Business Development for ROC Modular, and Jerry Rynda, Director of Business Development and Marketing for Buttcon Holdings, will be presenting a case study that highlights the importance of bringing a project team together early and working collaboratively to meet the stated goals. The Steveston Highway Turning Point Housing Society project is currently under construction in Richmond, British Columbia, Canada. It will be a three-story wood-framed modular multi-family building, consisting of 25 units. ROC is the unit manufacturer, Buttcon serves as the general contractor, and TASU Construction is installing the modular units.
Collaboration is key to any modular project. “There's so much upfront design and planning that has to be done and so many decisions that need to be made prior to fabrication, that if you don't have transparent collaboration with the client, architect, consultants, fabricator, and the builder, it almost always leads to problems,” said Rynda. “Because if the architect doesn't understand that they need to have as-built drawings completed before procurement, that causes a train wreck. Also, the client needs to understand that they can't make any changes to the modules once fabrication starts. You need seamless coordination, streamlined processes, problem-solving, change management, and quality assurance.”
Buttcon starts each project with a responsibility matrix, outlining responsibilities for all the primary stakeholders, including trade contractors. When key responsibilities are clearly identified, said Rynda, it frees the team up to focus on getting the project completed on time for the right price, which is the client’s main objective.
The Steveston Hwy Turning Point Housing Society project in Richmond BC is a 3-storey wood frame modular multi-family building, consisting of 25 units with a minimum of 60% of the units to include the City of Richmond’s Basic Universal Housing (BUH) features. The project is being funded through the Rapid Housing Initiative.
Kane said it’s important to get the modular factory engaged as soon as possible so he design can be tailored to fit modular construction from the beginning. He encourages clients and designers to commit to modular as early as possible and then engage the factory. “We can then provide all the rules around modular design, what's most efficient for the factory, and what's going to help the project end with a good result,” Kane said.
Collaboration can also help with funding and cost management. With public funding sources there can be numerous requirements that need to be met to qualify, so working together on those from the beginning can help smooth out the process. Rynda said, “I think it is critical to have stakeholder alignment, ensuring that everybody has a clear understanding of the project goals, priorities, and timelines.” This includes details like sustainability targets and the design specifications required to meet the project budget.
Of course, conflict can occur on any project, so having a conflict resolution process is necessary to address changes and prevent delays. Rynda said, “It’s easy to butt heads or be negative. Collaboration is like a marriage; you must work together. If not, you’re going to kill each other.”
Kane hopes their presentation provides a realistic view of a factory and general contractor working together, both the good and the bad. Rynda hopes to attract more general contractors to embrace modular construction and provide some tools for them to use on current or future projects.
Modular Affordable Housing Case Studies
Adam Berger, owner of Adam Berger Development, and Christopher Herr, Design Director, will be offering a case study on their West Holden Place project: a six-story, 77-unit, multi-family development in Denver, Colorado. Set for completion in March of this year, the project showcases how modular construction can solve affordable housing challenges by reducing costs by 20-25% and cutting build time by about 40% compared to traditional site-built projects.
For Berger, modular construction isn’t just about efficiency, it’s a solution to one of housing’s biggest challenges: affordability. His firm is proving that high-quality housing can be delivered faster and more cost-effectively, meeting the growing demand in cities like Denver.
West Holden Place is a six-story, 77-unit mixed-income (80%-120% AMI) workforce housing project taking shape in Denver’s Sun Valley neighborhood through a unique funding partnership with the City and County of Denver, Colorado Department of Housing (CDOH), and Colorado Housing and Finance Authority (CHFA).
The firm’s success is driven by three key factors—a vertically integrated business model, a focus on efficiency and repeatability, and maximizing offsite construction—allowing them to streamline operations, reduce costs, and accelerate project timelines.
“The north star for us, whether modular or site-built, is creating a high-quality living experience,” said Berger. “Residents don’t care if it's modular—we do, but they don’t. They just want a great place to live.”
Adam Berger Development operates with a unique business model, serving as owner, developer, architect, and general contractor. This model enhances efficiency and eliminates unnecessary mark-ups, enabling the firm to work directly with nonprofits who may have land but lack the expertise or resources to bring a project to life, taking the lead on everything grom financing and design entitlement to construction.
To fund projects, Berger works with the Colorado Housing Finance Authority and other non-profits, supplementing that funding with private sources. Colorado has embraced modular building, offering financing for modular factories and projects, which Berger attributes to the state’s short construction season, labor shortages, and the benefits modular building provides.
Efficiency and repeatability are equally critical to Adam Berger Development’s success. By working with the same team across developments, from trade contractors to financing, and utilizing a design that is easy to replicate, reducing uncertainties and streamlining construction. By maximizing offsite construction, the firm ensures a faster, more predictable development process. With everything but the corridors, utility connections, and exterior façade built in the factory, their team delivered and set 50 boxes for West Holden Place in just seven days.
“Before construction, we developed a detailed plan clearly outlining what was offsite versus onsite, not just for subcontractors to review and price, but also for permitting and inspectors to understand their scope,” said Berger. “Working with different jurisdictions can be complicated since site requirements are often dictated locally, while the modular units fall under state regulations. Building the necessary relationships with both the City of Denver and the Colorado Division of Housing was key to ensuring a seamless approval process and keeping the project on track.”
Berger’s presentation will show project teams exactly how modular construction can be used to create high-quality affordable housing with a strong model that is easily replicated.
All three of these presentations will appeal to many in the industry, whether new to modular or well-seasoned. All offer real-world examples of successful projects that attendees can take back and implement in their markets. The overall goal is to help push the needle and encourage the adoption of modular construction for affordable housing, a critical mission in both the US and Canada.
Learn more at the 2025 World of Modular
"My hope is for attendees to leave [World of Modular] with a clearer understanding of...the enormous potential modular systems have to deliver impactful housing projects," said Lee.
See all speakers and presentations from the 2025 World of Modular.
About the Author: Dawn Killough is a freelance construction writer with over 25 years of experience working with construction companies, subcontractors and general contractors. Her published work can be found at dkilloughwriter.com.
More From Modular Advantage
Resia: Breaking All the Rules
Resia Manufacturing, a division of U.S.-based Resia, is now offering prefabricated bathroom and kitchen components to industry partners. Its hybrid fabrication facility produces more precise bathroom and kitchen components (modules) faster and at lower cost than traditional construction. Here’s how Resia Manufacturing does it.
How LINQ Modular Innovates to Bring Modular To The Market in the UAE and Beyond
LINQ Modular, with an office and three manufacturing facilities in Dubai, is a modular firm based in United Arab Emirates. The company is on a mission: to break open the housing and construction markets in the Gulf Cooperation Council (GCC) area with modular.
ModMax: Redefining Modular Construction with Confidence and Precision
ModMax was born out of frustration—frustration with five persistent pain points in modular construction: Permitting bottlenecks. Production delays. Rigid designs. Disconnect between “the office” and the field. Lack of transparency and communication.
LifeArk: Disaster-Resilient Housing from Recycled Plastic and 100-year-old Technology
Wee compares LifeArk’s housing units to Yeti coolers, as they are built similarly. Each component takes 15 to 20 minutes to manufacture, has an R-value of 40, and includes molded slots and chases for wiring, plumbing, fire sprinklers, and other utilities.
Building the Future of Modular Edge Infrastructure
The edge data center market is expanding rapidly, driven by the surge in AI workloads, IoT adoption, and the need for localized compute power. In these environments, sustainability, scalability, and reliability are non-negotiable. Cooling is among the most complex challenges for operators—and one of the most decisive factors in long-term success.
Accelerating Light-Gauge Steel Construction: A Semi-Automated Digital Workflow for Off-Site Projects
For construction professionals, the message is clear. By adopting semi-automation and digitalization, companies can deliver projects faster, more accurately, and more profitably, while also building stronger collaboration across teams. The approach is not about replacing people with machines, but about empowering people with better tools and processes.
Why Modular Data Centers Are Gaining Momentum
Artificial intelligence, high-performance computing, and edge applications push the limits of traditional “stick-built” data centers. They take years build, often struggle with high density workloads, and aren’t optimized for deployments near end users. Modular data center platforms are purpose-built to address these challenges, offering flexibility and scalability to adapt to evolving technologies, while opening new opportunities for the modular construction industry.
Supply Chain Innovation in Action: 5 Habits Every Modular Leader Should Practice
By applying these principles to supply chain practices — collaborative planning, strategic procurement, scenario modeling, digital tools, and transparent forecasting — construction leaders can build value chains that are not just efficient and agile, but truly innovative.
Exploring the Role of Modular Integrated Construction (MiC) in Advancing Circular City Principles – A Survey of Stakeholder Perspectives
The survey findings highlight the significant potential of Modular integrated Construction (MiC) in advancing the development of circular cities. By reducing costs, accelerating construction timelines, and minimizing waste generation, MiC offers a promising approach to sustainable urban development.
The Use of MS POLYMER™-Based Sealants and Adhesives in Modular Building
These products combine flexibility and elastic recovery with excellent adhesion to different substrates and have already shown their usefulness in traditional construction. Now it’s time for them to be put to use in the modular construction industry.