Moving from AI Hype to an AI Advantage
Dave Birss is the Founder of The Sensible AI Manifesto
Are you tired of AI yet? I wouldn’t be surprised if you are. I’m immersed in the field, and I regularly find myself rolling my eyes.
The AI hype train has been chugging along at full steam for the past couple of years, and many of us are ready to disembark at the next station. But before we do, let’s take a moment to examine the engine room and see what’s really powering this noisy machine.
The novelty of AI is definitely wearing off. The Gartner Hype Cycle already places it past the Peak of Inflated Expectations, speeding into the Trough of Disillusionment like The Little Engine That Could. And it’s understandable. Many organizations and individuals are not experiencing the productivity gains they expected from the technology.
Is that because the technology is bad? Absolutely not. This is simply a misalignment of expectations and reality. And there are two sides to this disappointing coin.
On one side, we have AI companies that have overinflated the benefits the technology can bring while thoroughly misunderstanding the way organizations work.
On the other side, we have organizations being typically risk-averse and slow to adapt.
So, let’s look at how we can remedy this situation and get the most value from the technology without exposing ourselves to unacceptable risks.
The State of AI in the Construction Industry
The engineering and construction industries approach AI like a cat approaching water - cautiously and with a healthy dose of skepticism. And that’s not surprising. Reputations, livelihoods and lives depend on the right decisions being made. So, it’s no surprise that many in the industry have been slow to adopt a technology with a reputation for spouting claptrap (technically known as hallucinations) with complete confidence.
However, according to an Autodesk study, many in the industry are embracing it wholeheartedly. It states that 79% believe AI will make the industry more creative. 66% believe that in 2 to 3 years, AI will be essential across the board. And 78% agree AI will enhance their industry.
But when it comes down to it, adoption varies wildly between territories and across organizations. As much as the report states that 78% of respondents were confident their company would make the right decisions regarding AI, other research indicates that may be wishful thinking.
A recent study from Upwork shows a mismatch between leadership expectations and the reality for those on the frontline. While 96% of C-suite leaders expect AI to boost worker productivity, 77% of workers report that AI has increased their workload. Most employees are facing burnout, and a third are looking to quit within the next six months.
It seems AI has become the digital equivalent of that coworker who always volunteers you for extra tasks in meetings.
This aligns with what I’ve seen myself.
Most of the conversations I have with leadership teams involve them asking me how they can use the technology to increase productivity. That’s not surprising, of course. Most companies tend to measure their success by how much they can get done for the least amount of money. And AI has been sold to them as a productivity tool.
But that’s just not where the real benefits of the technology lie.
Generative AI (the term we use for tools like ChatGPT and image generators) comes into its own when it’s used to help people achieve more, rather than just do more. It’s foolish to simply focus on outsourcing tasks when the technology excels at amplifying skills.
However, it’s understandable. The technology is still new. There aren’t stacks of case studies or white papers to guide the risk-averse decision-making of the c-suite. So decisions are made based on the understanding of the usual risks, while ignoring the actual risks of AI.
So let’s look at what you can do to get the most value from AI while avoiding the pitfalls.
Don’t Improv. Write a Script.
Most companies I’ve spoken to tell me they’ve got an AI strategy. But they rarely do. Saying, “We’ll let a few people try it and see how they get on” is not a strategy. At best, it’s a loose roadmap drawn in crayon.
A good AI strategy should be tightly integrated with the company’s overall business goals. It should focus on solving specific business problems, enhancing core competencies, or creating competitive advantages. The goals need to be specific and aligned with key business metrics. This ensures your AI initiatives drive measurable business value rather than end up as a novelty experiment.
For example, if a construction company’s strategy involves improving efficiency in project delivery, AI could be used to optimize project timelines and reduce delays. The leadership team could focus on deploying AI-powered project management tools that predict potential bottlenecks or resource shortages and suggest adjustments before the situation becomes a problem.
If you have a strong business strategy, your AI strategy should be focused on enabling and amplifying it.
Don’t Treat Generative AI as a Tech Solution
This probably sounds a bit ridiculous because of course it’s a tech solution. But you won’t get the most out of Generative AI if you leave it entirely in the hands of your CTO.
That’s because the most important elements of any AI implementation are the humans who use it. The attitudes and skills of your employees will have a far more significant impact on the value you get from Generative AI than the choice of tool itself.
To embed Generative AI effectively, you need to involve leadership across the organization. The CEO, CIO, CDO, COO, CHRO, CCO, and CMO should be just as involved as the CTO. Because leadership vision, strategy, data, measurement, compliance, creativity, training, hiring, and every other function are likely to be impacted by Generative AI.
Don’t Look at AI in Isolation
Generative AI is just one of a cluster of technologies that are impacting the business world at the same time. Many of these emerging technologies impact each other, and they can cause confusion for people who have better things to do with their time than hang out on nerdy news sites.
For example, AI is not the same as automation - yet they often get confused with each other. AI acts as a thinking assistant, while automation acts as a doing assistant. These two technologies are about to converge, but at present, they’re still quite separate.
Some of the other technologies you should be tracking on your radar include virtual reality, augmented reality, robotics, blockchain, cloud computing, digital twins, human augmentation, and - increasingly importantly - cybersecurity.
AI will combine with each of these advancements to make them more powerful. Just imagine the combination of AI and robotics on a work site. Or AI and augmented reality to bring an architect’s plans to life on location.
Involve the Whole Team
Implementing AI successfully requires all the organizational change skills you can muster. And the best way to make any change at ground level is to involve the team rather than dictate your demands.
One of the actions I recommend is holding an AI amnesty. Research shows that many people secretly use AI without permission - even if they’re told not to (yes, even in your brilliant organization). Rather than seeing these individuals as transgressors, see them as pioneers and tap into their experience and insights to get a better understanding of the opportunities. These heroes are doing the equivalent of creating desire paths, that tend to be more efficient than any route we’d design intentionally.
Fill Your Knowledge Gaps
At the end of the day, the only way to truly get to grips with AI is to dive in and learn. But fortunately, there are resources out there to help. The Sensible AI Manifesto, for instance, offers valuable guidance on making the right decisions for your business. And there are some great courses out there to get you up to speed (naturally, I recommend starting with LinkedIn Learning).
But the effort is worth it. When you use AI strategically, it can open up opportunities you might never have considered before. It’s not just about doing more of the same faster. It’s about enhancing your team’s capabilities and discovering innovative ways to excel at what you do.
Best of all, learning about AI will help you see past the overinflated hype and identify the opportunities specific to your own business. Learning about AI is like peeling an onion - each layer reveals something new, and occasionally it might make your eyes water. But in the end, you’ll have all the ingredients you need to cook up some real innovation in your organization.
Dave Birss has taught over half a million people how to get more value out of Generative AI. He consults for organizations all over the world. He launched The Sensible AI Manifesto to help businesses of all sizes make the right decisions. And you can find his highly-rated courses on LinkedIn Learning and davebirss.com
More from Modular Advantage
Oregon’s Prevailing Wage Proposal: A Wake-Up Call for Modular Construction
In early February, 2024, the Massachusetts Board of Building Regulations and Standards (BBRS) released its proposed 10th Edition building codes. This draft included several amendments targeting modular construction that would have created an extremely difficult environment for the entire modular industry and could have eliminated the industry entirely in the state.
Behind the Design of Bethany Senior Terraces, NYC’s First Modular Passive House Senior Housing Project
As more developers seek to meet new regulations for energy efficiency, the team at Murray Engineering has set a new record. With the Bethany Senior Terraces project, Murray Engineering has helped to develop NYC’s first modular structure that fully encompasses passive house principles — introducing a new era of energy efficiency in the energy-conscious city that never sleeps.
How LAMOD is Using Modular to Address Inefficiency, Sustainability, and the Future of Construction
As developers, designers, and contractors seek to understand the evolving needs of the modular industry, no one is as well-versed in the benefits of going modular as Mārcis Kreičmanis. As the co-founder and CBDO of LAMOD in Riga, Latvia, Mārcis has made it his ultimate goal to address the inefficiencies of traditional construction.
From Furniture Builder to ‘Activist Architect’: Stuart Emmons’ Unique Journey
Stuart Emmons was fascinated by buildings at a young age. He remembers building sand cities with his brother during trips to the Jersey shore. His father gave him his first drawing table at the age of ten. Today, he is an experienced architect who received his FAIA in June 2025. The road he took is unique, to say the least.
Forge Craft Architecture + Design: Codes, Contracts, and Intellectual Property
Founding Principal and Director of Modular Practice for Forge Craft Architecture + Design, Rommel Sulit, discusses the implications of codes, contracts, and intellectual property on
modular construction.
Eisa Lee, the “Bilingual” Architect
Now as the founder of XL
Architecture and Modular Design in Ontario, Canada, she applies not just her education as a traditional architect but an entire holistic view on modular design. It’s this expansive view that guides her work on being a true partner that bridges the gap between architects and modular factories as they collaborate on the design process.
Tamarack Grove Engineering: Designing for the Modular Sector
The role of a structural engineer is crucial to the success of a modular project, from initial analysis to construction administration. Tamarack Grove offers structural engineering services — project analysis, plan creation, design creation, and construction administration — for commercial, manufacturing, facilities, public services, and modular. Modular is only one market sector the company serves but it is an increasingly popular one.
Engineer Masters the Art of Listening to His Customers
Since founding Modular Structural Consultants, LLC. in 2014, Yurianto has established a steady following of modular and container-based construction clients, primarily manufacturers. His services often include providing engineering calculations, reviewing drawings, and engineering certification
Inside College Road: Engineering the Modules of One of the World’s Tallest Modular Buildings
College Road is a groundbreaking modular residential development in East Croydon, South London by offsite developer and contractor, Tide, its modular company Vision Volumetric (VV), and engineered by MJH Structural Engineers.
Design for Flow: The Overlooked Power of DfMA in Modular Construction
Unlocking higher throughput, lower costs, and fewer redesigns by aligning Lean production flow with design for manufacturing and assembly.