Modular Building Institute

Aries Building Systems Website

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Main Category:
Marketing Piece Entry
Entrant:
Aries Building Systems, LLC
Date of Initial Distribution:
11/28/2014

Award Criteria

  1. Specific Medium Used
    Website
  2. Target Audience
    United States
  3. Methodology
    Website redesigned to be as user-friendly as possible, while still being visually compelling.
  4. Message to be Communicated
    ARIES specializes in supplying full turnkey modular buildings to a wide range of industries.
  5. Distribution
    Internet. URL included on documents, advertisements, print material, and promoted on social media.
  6. Entry Objective
    Our goal was to provide a seamless experience for visitors, making it easy for people to find things quickly in as few clicks as possible. In order to achieve this, we needed to deconstruct our vision of the final product and design the architecture as well-planned information from the user’s point of view. It was important that we made each page easy to skim through by arranging headings, banners, sub-headings, paragraphs, bullets, etc. in such a way that they were divided up – which is easier on the eye. We decided to apply a more “edgy” backdrop for the website since we live on the cutting-edge of our industry. It was important for us to communicate this fact visually, and we feel we have done so through the use of 3D modeling and animations throughout the site. We also did not overlook the importance of things like mobile compatibility, browser consistency, and good error handling.
  7. Effect on Sales, Visits, or Inquiries
    : We have been thrilled with the effects of our new website launch. Our strategically written copy incorporated important keywords and phrases has boosted Aries Building Systems to position number 1 on page 1 for many word/phrase searches including “man camp manufacturers,” “camp management services,” “man camp delivery and installation” and “executive modular buildings.” The first 30 days following launch attracted 1228 absolute unique NEW visitors, and 5594 page views. Naturally, the increased awareness has led to a very bust team, eager to deliver our commitment of excellence to our new customers. We plan to capitalize on this increased traffic by creating videos, blog posts, and other social media to welcome people time after time with new information, resources, and company news.
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