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Marketing Piece Entry
Date of Initial Distribution:
- Specific Medium Used
- Target Audience
People and companies in the modular building and construction business.
keyword/market research, Initial planning with agency (MSC), Testing phase, deployment
- Message to be Communicated
Lease and buy custom modular buildings nationwide with VESTA Modular.
We’re using the website on all digital advertising, including Google ads, Facebook and Instagram.
- Entry Objective
Our objective is to raise overall awareness of VESTA’s new website for users and potential customers as well as showcase the site as a leader in the industry. This website is really the hub for a lot of our new marketing efforts we have been making. There have been many changes within different aspects of the company in terms of our visual brand. The website displays these pieces in one location. Our hope is it's user friendly and pleasing to the customer.
- Effect on Sales, Visits, or Inquiries
Since making SEO optimizations to the site and launching, we have seen a steady increase in organic traffic over the last couple of months. Leads have also increased since making SEO optimizations and deploying the new site. We have various paid digital campaigns driving to the site which also play into the overall brand awareness, lead generation and site visits. We hope this helps establish a great base to continue to drive traffic to VESTA, and help build out other marketing areas we have discussed pursuing.