Award Criteria

1. Specific Medium Used

   Brochure

2. Target Audience

   Potential Customers

3. Methodology

   A marketing piece that highlights the industries we work with and the range of facilities we provide

4. Message to be Communicated

   M Space provides custom modular buildings to meet the space needs of any industry

5. Distribution

   Mailings, Trade Shows, Customer Sales Meetings, Emails and Website

6. Entry Objective

   The brochure is a professional marketing piece that highlights the industries we currently serve. It was designed completely in-house and is aesthetically pleasing to capture the attention of prospective clients. It is image driven to showcase our work. The intent was that people could flip through the brochure and easily recognize the broad range of capabilities, building types and industries served, intriguing them to read through the content or speak to a representative about the benefits of modular and M Space. Modular can meet almost any space need, yet the general public still has the image of a single wide construction trailer when they think of modular construction. This brochure was our latest attempt to dispel that perception by showing a broad range of buildings to alert people to the full capabilities of both the modular industry and M Space. The goal was to educate and impress potential customers, which would open the door for communication and create opportunities.

7. Effect on Sales, Visits, or Inquiries

   Although the brochures were recently introduced, we are pleased with the results. Feedback has been extremely positive. Prospects have been impressed not only by the quality of the brochure, but also the quality of the projects highlighted. One person said ‘this is an excellent portrayal of M Space’s capabilities and all the modular industry has to offer.’ People have been surprised and interested to know that modular construction is an excellent solution outside of more well-known applications such as education and construction. In addition to positive feedback, we have received multiple requests for additional copies to share with colleagues and other contacts. The brochure has expanded our team as one request was from a vendor so that he could pass them on to contacts planning construction projects. We have also seen an increase in website traffic and phone inquiries since distribution. The more people learn about our capabilities, the more opportunities we encounter.