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Main Category:
Marketing Piece Entry
Date of Initial Distribution:
11/30/2020
- Specific Medium Used
Internet, Website
- Target Audience
Developers, Employees, Clients, Mining and Construction companies and modular building enthusiasts.
- Methodology
Brand Identity Prism created with employees and clients to reflect our characteristics & values.
- Message to be Communicated
A reliable, innovative, modern, agile and hands on Company that offers Retail and Rental solutions.
- Distribution
Internet, LinkedIn, Website, Instagram and Lafaete Intranet
- Entry Objective
Improved customer experience, user interaction, reorganized product information and offer relevant blog content based on SEO strategy. Visually, the site launched a rebranded logo, colors, website design and new landing pages. We have also reformulated our lead generation tools to accompany our clients throughout their journey.
- Effect on Sales, Visits, or Inquiries
In a short period of time we've experienced an increase by 64% website traffic and site content downloads. Visitors also stay longer and interact more with our contents and other social media links.