Modular Building Institute

VESTA Website

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Main Category:
Marketing Piece Entry
Entrant:
Vesta Modular
Date of Initial Distribution:
11/29/2019

Award Criteria

  1. Specific Medium Used
    Website, wordpress
  2. Target Audience
    People and companies in the modular building and construction business.
  3. Methodology
    keyword/market research, Initial planning with agency (MSC), Testing phase, deployment
  4. Message to be Communicated
    Lease and buy custom modular buildings nationwide with VESTA Modular.
  5. Distribution
    We’re using the website on all digital advertising, including Google ads, Facebook and Instagram.
  6. Entry Objective
    Our objective is to raise overall awareness of VESTA’s new website for users and potential customers as well as showcase the site as a leader in the industry. This website is really the hub for a lot of our new marketing efforts we have been making. There have been many changes within different aspects of the company in terms of our visual brand. The website displays these pieces in one location. Our hope is it's user friendly and pleasing to the customer.
  7. Effect on Sales, Visits, or Inquiries
    Since making SEO optimizations to the site and launching, we have seen a steady increase in organic traffic over the last couple of months. Leads have also increased since making SEO optimizations and deploying the new site. We have various paid digital campaigns driving to the site which also play into the overall brand awareness, lead generation and site visits. We hope this helps establish a great base to continue to drive traffic to VESTA, and help build out other marketing areas we have discussed pursuing.
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