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Marketing Piece Entry
Date of Initial Distribution:
- Specific Medium Used
- Target Audience
VESTA Employees and Visiting Customers
Used rebranded style in an Indesign template, based on branding guidelines. (Colors, font, etc..)
- Message to be Communicated
VESTA wants to keep all of the employees informed on the latest and greatest within every department
A digital copy was sent to every employee, print copies were made for corporate office and branches
- Entry Objective
VESTA has been putting forth a lot of effort within marketing so that our brand matches our expertise. The newsletter is a manifestation of these efforts along with an effective way for all of our employees to know what is going on within the business as a whole. Stepping away from latest news blurbs or quick comment over a conference call, the newsletter helps put information out there that not everyone within the company gets to hear about every day. The VESTA View is a fun, tangible way to keep our employees informed of our latest projects, new hires, and to celebrate our overall accomplishments.
- Effect on Sales, Visits, or Inquiries
After distribution there was almost an immediate response and reaction from employees. The reactions were positive about content and design. Many of our employees enjoyed seeing their efforts in a physical form. With employees all over the U.S we are able to keep everyone in the loop. The copies on display within the offices have helped customers get to see a little more on who we are as a company and the efforts that go into the business. This will be a quarterly distribution for our company to continually provide awareness for our employees and customers.