Modular Building Institute

Modular Genius, Inc. Website

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Main Category:
Marketing Piece Entry
Modular Genius, Inc.
Date of Initial Distribution:

Award Criteria

  1. Specific Medium Used
  2. Target Audience
    Prospects, Architects, Customers, Subcontractors, and people with interest in modular construction
  3. Methodology
    A collaboration of designers, programmers, and SEO ideas creating a portal for modular construction
  4. Message to be Communicated
    Permanent or Relocatable Green Modular Buildings by Modular Genius, Inc.
  5. Distribution
    Our URL is displayed on social media sites, email tags, collateral, and linked on partner sites
  6. Entry Objective
    The websites objective is promoting the company as a leader in Permanent or Relocatable Green Modular Buildings. The website reaches many markets, and use groups offering tools that vary from hundreds of floor plans, technical drawings and building specifications that provide a reference point for the user and the sales person. Our work showcases project case studies that display a wide range of architectural and design excellence. The Free Quote page is our pinnacle customer service tool providing the prospect a price quote, floor plan, specifications and photos which are emailed to the user by completing a 60 second questionnaire. The prospects receive a quote leave the site meeting their entry objective by obtaining useful information needed for research and that last-minute meeting.
  7. Effect on Sales, Visits, or Inquiries has increased the number of daily unique visitors. The Free Quote in 60 seconds page is the top organic page on the site based on search results. This quote tool is a revision from the old site and has reduced the bounce rate due to a more streamlined data input field and check boxes. The page has increased the number of solid leads for the sales team. The ease of navigation through the site with only binary drop downs on the menu bar improves use. Social media links, customer and subcontractor pages, partner and affiliate links were added for ease of connecting viewers to areas of interest. A revised mobile version of the website is compatible with desk top as well as portable devices and has increased to user interface. The 256-bit encrypted FTP link for secure document sharing of customers and subcontractors has improved communication. Sales activity is up and awareness of Modular Genius, Inc. being a leader in permanent and relocatable modular buildings.
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