Modular Building Institute

Honeygo Animal Hospital Video

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Main Category:
Marketing Piece Entry
Entrant:
Wilmot Modular Structures, Inc.
Date of Initial Distribution:
11/2/2018

Award Criteria

  1. Specific Medium Used
    YouTube Video
  2. Target Audience
    Small Business Owners; Healthcare Facility managers
  3. Methodology
    UAV/drone captured job progress from a 360° aerial perspective. An aerial timelapse was created.
  4. Message to be Communicated
    Consider modular construction as a project delivery method. Wilmot’s team can handle any challenge.
  5. Distribution
    Website, LinkedIn, Facebook, Powerpoint presentations.
  6. Entry Objective
    We wanted to show the modular building delivery process in a creative and personal way that would hold the interest of the viewer. By acknowledging the challenges and how Wilmot handled them, listening to the testimonial of our customer and taking the time to thank all the subs who worked on the job -we were able to show the advantages of that delivery process and working with Wilmot while offering exposure to our subs who did a great job.
  7. Effect on Sales, Visits, or Inquiries
    The video was published on YouTube and posted on several of our Social Media sites in May, 2018. Because it was time lapsed over several months, we published smaller clips of the aerial time lapse as teasers to the final video. Views on our sites increased 40% and the number of contacts added to our database that month increased 52%. The number of views of this video across all Social Media platforms exceeded 1.2K. It has been a great asset to use when showing our bank “what we do.” It’s also been a primary reason for several potential customers making the decision to work with us after we make our presentation and include this video as a testimonial.
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