Modular Building Institute

A Better Way To Build

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Main Category:
Marketing Piece Entry
Entrant:
Guerdon Modular Buildings
Date of Initial Distribution:
10/17/2017

Award Criteria

  1. Specific Medium Used
    Brochure
  2. Target Audience
    Hotel Developers
  3. Methodology
    Needed a simple educational handout that explains most of our selling points.
  4. Message to be Communicated
    Guerdon's modular construction is a better way to build your next hotel.
  5. Distribution
    Handout at trade shows.
  6. Entry Objective
    We field a lot of questions from people who are new to modular construction, many of these questions are better answered with a visual aide to help show rather than tell. When gearing up for one of the biggest hotel tradeshows of the year, we wanted to arm our sales team with as much education information as possible. We also wanted to package this into as small of a piece as possible. This marketing piece has pictures throughout the process, messaging points, graphics, and even testimonials, all packed into a tri-fold brochure.
  7. Effect on Sales, Visits, or Inquiries
    The brochure worked as planned. We were bombarded with hoteliers interested in our product. Usually within the first 30 seconds of the conversation, a question would be asked and someone from our sales team would say, “Let me turn over to this page and show you what we are talking about”. This brochure has been a workhorse, a must-have at every initial sales interaction.
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