Challenge the Conventional - Axis / NRB Joint Venture

 

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Main Category: Marketing Piece Entry
Entrant: Axis Construction Corp.
Date of Initial Distribution: 11/6/2015

Award Criteria

  1. Specific Medium Used

    Video

  2. Target Audience

    https://www.youtube.com/watch?v=Nu52gKI5LZo Owners, Architects, Developers, Facility Dir's

  3. Methodology

    Time-lapse & drone photography set the stage, while handheld cameras captured the intricate details.

  4. Message to be Communicated

    Challenge the Conventional with off-site Construction, for speed, quality and safety

  5. Distribution

    Digital format for blogs, tradeshows, YouTube, website, direct to potential clients & media.

  6. Entry Objective

    To capture and convey the message - challenge the conventional in just over 2 minutes of incredible visual photography from stills to time lapse video and drone technology – without the use of a narrator. We are able to illustrate the story of how a GC and a modular company work together seamlessly to create a permanent medical building moving from a plant in PA to a ready site in NYC quickly and efficiently with significantly less on-site time, disruption and activity. Carefully placed GoPro cameras rigged to cranes combined with the video and drones tell the full story of the alternative construction process so at a glance, the viewer can grasp the unique differences and benefits in project delivery. We emphasize speed with time lapse and drones, attention to detail and safety with hand held cameras, pan through the finished building to show high levels of quality and finish and end with the original design rendering to final building comparison showing how the vision is realized.

  7. Effect on Sales, Visits, or Inquiries

    In today’s digital and internet world, this type of production once released on websites, YouTube or to media often goes viral and so there is a cascading effect beyond the potential intended purpose of creating brand and business awareness through website, tradeshows etc. Direct impacts on our business however, include increased popularity at trade shows where attendees stop for longer periods of time to view the show as the visual activity captures instant curiosity, allowing us to engage in conversation more readily. Sending the video out to potential clients or posting on our website helps validate our claims as a video case study. Only newly released, we expect that this production will help increase awareness of our companies, and the capabilities of industry in general. Video - https://www.youtube.com/watch?v=Nu52gKI5LZo