Modular Building Institute


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Main Category:
Marketing Piece Entry
ATCO Structures & Logistics Ltd.
Date of Initial Distribution:

Award Criteria

  1. Specific Medium Used
    Display, Infographic
  2. Target Audience
    Municipal leaders, government officials, and rural businesses.
  3. Methodology
    Develop an innovative way to show the many commercial uses of modular construction.
  4. Message to be Communicated
    We have the capability to provide municipal building infrastructure that will save time and money.
  5. Distribution
    Trade show, website, social media
  6. Entry Objective
    Our modular units are often associated with site office trailers, portable washrooms and major workforce housing projects. In order to expand our reach to markets outside of the industrial market, we wanted to show how modular units can be used to build just about anything. Small municipalities are hit hard in times of economic down-turn, yet their infrastructure needs don’t diminish. ATCOVille demonstrates that we are part of their town and can provide cost-effective building solutions that will help their community grow and prosper. We initially developed an infographic to be printed or shared online, creating both horizontal and vertical versions, but then we were given the opportunity to create a 20-foot fabric mural display at a tradeshow for municipal leaders using ATCOVille as our backdrop. The impact was incredible.
  7. Effect on Sales, Visits, or Inquiries
    The ATCOVille display and infographic have had a huge impact building awareness in a market that we have not tapped to its fullest. It was seen by 1200 delegates, including municipal leaders, government officials and rural businesses. It was a great conversation starter and as a result we acquired fourteen sales leads from the show for delivering a modular solution in their community. Online we were able to share the graphic on our website, make it available for download and printing, and share on social media channels including LinkedIn and Twitter. It got over 41,000 impressions and we gained over 320 new followers on our channels when we promoted the content.
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