Piikani Arena Billboard

 

(Click an image below to see enlargement)

Main Category: Marketing Piece Entry
Entrant: ATCO Sustainable Communities Inc. (ASCI)
Date of Initial Distribution: 10/29/2015

Award Criteria

  1. Specific Medium Used

    Billboard

  2. Target Audience

    First Nation Communities, Piikani Nation members, highway travelers, and surrounding communities.

  3. Methodology

    Celebrate a significant community project and to gain awareness for the project in southern Alberta.

  4. Message to be Communicated

    ASCI seeks to develop strong relationships and assist communities to build positive healthy projects

  5. Distribution

    Originally designed as a single billboard this marketing piece will also be used for print & online

  6. Entry Objective

    The Piikani billboard was designed not only to create excitement within the community about their new hockey arena, but also to highlight the 3 major contributing companies to the project. Additionally, we were able to share the associated costs which in turn directly supported a locally owned business. The billboard is positioned on a high traffic highway providing significant locally marketing to surrounding communities.

  7. Effect on Sales, Visits, or Inquiries

    The highly visible billboard is only a short distance from the project site and helps to gain exposure within the local community and all passing highway traffic. In addition to boosting community excitement, our marketing piece will allow for secondary marketing uses throughout the 12 month + construction cycle and will gain national exposure. The piece has generated significant exposure for the project and all companies involved. The nature of the piece focuses the viewer towards the impact of the project on the community rather than the construction of the facility itself thus providing a more emotional response.