Legacy Transformation Video

 

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Main Category: Marketing Piece Entry
Entrant: Britco
Date of Initial Distribution: 10/29/2015

Award Criteria

  1. Specific Medium Used

    USB Memory Sticks

  2. Target Audience

    Customers looking to leave a lasting legacy after a temporary project.

  3. Methodology

    We met with an animator and described what we were trying to achieve, then supplied the design files

  4. Message to be Communicated

    Your temporary project(event buildings, housing, camps)can be transformed into a permanent legacy.

  5. Distribution

    Currently we're using it as a one-on-one promotional tool to demonstrate the flexibility of modular.

  6. Entry Objective

    We sought to create a tool that would allow us to show our customers how we can transform their temporary project into a lasting community legacy. We’ve completed several legacy projects in our recent history, including transforming temporary accommodations for commentators and officials at the 2010 Olympic Winter Games into permanent social housing in five communities in British Columbia, as well as transforming buildings used for first aid and storage at the 2015 Canada Winter Games into permanent library buildings for First Nations in remote British Columbia locations. In order to demonstrate the flexibility of modular projects like these, the Legacy Transformation Video shows how a temporary modular building configuration can be disassembled, redesigned, transported and reconfigured in another location as a permanent structure.

  7. Effect on Sales, Visits, or Inquiries

    Although we've not yet launched the Legacy Transformation Video publicly, we've seen great success and enthusiasm when using the video on a one-on-one basis with our customers. Once our customers can see a demonstration of how flexible and diverse the redesign and reconfiguration can be – meaning that the end result is often unrecognizable when compared to the original project – it’s clear that a Britco legacy project is the best way to leave a lasting community legacy. The video also demonstrates to customers how sustainable a legacy transformation project can be, which in turn raises their community profile.