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Deadline January 31.
Legacy Transformation Video
(Click an image below to see enlargement)
Main Category:
Marketing Piece Entry
Entrant:
Metric Modular
Date of Initial Distribution:
10/29/2015
Award Criteria
Specific Medium Used
USB Memory Sticks
Target Audience
Customers looking to leave a lasting legacy after a temporary project.
Methodology
We met with an animator and described what we were trying to achieve, then supplied the design files
Message to be Communicated
Your temporary project(event buildings, housing, camps)can be transformed into a permanent legacy.
Distribution
Currently we're using it as a one-on-one promotional tool to demonstrate the flexibility of modular.
Entry Objective
We sought to create a tool that would allow us to show our customers how we can transform their temporary project into a lasting community legacy. We’ve completed several legacy projects in our recent history, including transforming temporary accommodations for commentators and officials at the 2010 Olympic Winter Games into permanent social housing in five communities in British Columbia, as well as transforming buildings used for first aid and storage at the 2015 Canada Winter Games into permanent library buildings for First Nations in remote British Columbia locations. In order to demonstrate the flexibility of modular projects like these, the Legacy Transformation Video shows how a temporary modular building configuration can be disassembled, redesigned, transported and reconfigured in another location as a permanent structure.
Effect on Sales, Visits, or Inquiries
Although we've not yet launched the Legacy Transformation Video publicly, we've seen great success and enthusiasm when using the video on a one-on-one basis with our customers. Once our customers can see a demonstration of how flexible and diverse the redesign and reconfiguration can be – meaning that the end result is often unrecognizable when compared to the original project – it’s clear that a Britco legacy project is the best way to leave a lasting community legacy. The video also demonstrates to customers how sustainable a legacy transformation project can be, which in turn raises their community profile.
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