Accordion TFH


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Main Category: Marketing Piece Entry
Entrant: Tecno Fast S.A.
Date of Initial Distribution: 10/29/2015

Award Criteria

  1. Specific Medium Used


  2. Target Audience

    Men and women between 30 to 70 years looking for a new summerhouse.

  3. Methodology

    Born from our consumer doubts about the modular construction because in Chile.

  4. Message to be Communicated

    Now you can be the architect and set up your dream house.

  5. Distribution

    It is distributed mainly in our show room, where customers come to know the modular construction.

  6. Entry Objective

    Educate and inform about the benefits of modular construction and, in turn, generate brand recall with a different and attractive sales material.

  7. Effect on Sales, Visits, or Inquiries

    After the launch of our accordion, our clients had a better idea of what we are selling and what they want to quote. This made a significant change in the number of blue prints we did monthly and shorten in 20 days the buy decision. Our sales increased 50% monthly.