Modular Building Institute

Evolution of the ATCO Trailer

(Click an image below to see enlargement)
Main Category:
Marketing Piece Entry
Entrant:
ATCO Structures & Logistics Ltd.
Date of Initial Distribution:
11/28/2014

Award Criteria

  1. Specific Medium Used
    Internet and Banner
  2. Target Audience
    Clients, potential customers, tradeshow visitors, online visitors
  3. Methodology
    Create a visually entertaining piece that tells a the story of our modular success.
  4. Message to be Communicated
    ATCO has a long history in the modular industry and is continuously evolving.
  5. Distribution
    Banner at a trade show and online infographic in social media and our blog.
  6. Entry Objective
    ATCO has a rich history as one of the pioneers of the modular building industry in Canada. The graphic was to show the timeline in an interesting way that could be used in a variety of media. Initially the idea was for an infographic that could be used on our website (blog), and then we expanded it to a 9-foot vinyl banner displayed at a trade show. The evolution shows the basic units that first rolled off the production line and how things have changed (and some stay the same) from decade to decade. From workforce housing to simple office trailers, they've been in production for over 60 years with our company.
  7. Effect on Sales, Visits, or Inquiries
    The piece has garnered a lot of attention. A picture of it appeared in the Calgary Sun as part of a feature on our company in June. On our website the page has received 520 views to date, saw over 120 shares and likes on LinkedIn which led to 3 sales enquiries on our website. It's truly become a conversation piece for us.
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