Satellite Shelters Disaster Response Video
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Marketing Piece Entry
Satellite Shelters, Inc.
Date of Initial Distribution:
- Specific Medium Used
- Target Audience
Victims of Natural Disaster
Identifying needs, followed by group brainstorming, resulting in collaborative conceptualization.
- Message to be Communicated
Speed and Efficiency of Modular Construction.
Email campaigns, Blog Articles, and YouTube channel.
- Entry Objective
The objective of our video was to help educate people on the benefits of modular construction to help speed recovery in the aftermath of a natural disaster. We feel that the testimonials we received on this project will help future victims of disaster realize that there are people in our industry that truly want nothing more than to help get people the shelter that they need to start putting their lives back together. Trust doesn't come easy to someone that has just lost everything and doesn't know where to turn. Our objective is to let these people know it will get better and that our industry is here to help.
- Effect on Sales, Visits, or Inquiries
You would think that disaster preparedness would be a very easy topic to convince people of the benefits. It is in fact very difficult. Most people believe that disaster always happens to someone else, not them, so they do very little to prepare for worst case scenarios. We are using this video as a tool in our campaign to raise awareness for disaster preparedness. The video is posted on our YouTube channel, featured in our online blog, and linked through email on several email campaigns. In the spring, we will start another campaign to help spread the word about preparing for natural disasters and this video will be the center piece of the communication. As a result of our current campaigns which have included this video, we have been invited to attend the Missouri Disaster Relief Convention and have been added to the FEMA list of companies to call in the event of disaster.